In 2021 we celebrated the 10th anniversary of the studio. We looked back to our roots and we asked ourselves: why are we here, why we do what we do and how we do…? And there we saw Simon Taylor, one of the founding members of Tomato, the art & design collective formed in 1991, and probably our most important inspiration over the years. A mentor.
We proposed Simon to make a collaborative piece and we started a dialogue about the concept of “Approach” as something that defines Slowartworks.
The limited edition poster is available on our shop.
“So, the thing is that we have been thinking on a concept for that piece, and we have thought that Approach is something that we think defines our path during these ten years. I mean: as one of the most important things for us and something on we have been working a lot, changing starting points depending on the project, on our context and lifes etc. But something very important for us (…)”
(…) I like the tension you suggest between the ephemeral and the consistent, or another way, the question and answer
The word ‘Approach’ is interesting because (as a noun) it specifies a way of dealing with a situation. But you are clear that you do not specify the method or use an adjective (Eg. A dynamic approach rather than A passive approach). I think you are talking about Approach with a new definition, as if it is an adjective itself (without modifying using -able after it).
If so, how to bring this quality to the word. I landed back at ‘questions and answers’ as the underlying tension. (…)”
“(…) Perhaps the message is a question. The emphasis being ‘Is Approach the question and an answer’
or Call and Response
This one is interesting to me because it considers the word as a verb (to move closer to something) even though the other thing appears to be moving. The approach is to approach.”