UNA is a project that was born in the spring of 2025 as an ecosystem designed to foster projects that integrate nature, awareness, and leadership. In fact, UNA was conceived much earlier, as it brings together the previous projects of its founders, Víctor Martín and Iván Capdevila.
For the conceptual and visual development of the project, we collaborated with Simon Taylor, with whom we initiated a series of regular discussions. In that context, we arrived at a synthesis of UNA’s mission: to bring balance and well-being to individuals and organizations. From there, we explored concepts such as vibration, and later the heartbeat of the Earth—the Schumann resonance, a frequency associated with well-being as it aligns with alpha and theta brainwaves. From these initial sessions emerged the intention to create a mutable and organic brand: a living one.
