We collaborated with the agency Maria Bcn in the new identity of one of the most emblematic buildings of Barcelona: the Mapfre tower.

We see the building as if it was steaming from a single flexible line which connects all the floors of the tower. We chose a range of natural colours as an expression of life: from the blue of the sea to the colour of ground in the ground floor, green of nature, and blue red and yellow for the sky. Together in a gradient, the colours symbolize the spirit of growth and change.