We start working with them tracing the brand strategic guidelines. As part of the strategy, we put the focus on its strengths and on what Gin Eva is: Mediterranean (which means not just a place, but a natural and lively attitude). We quickly got involved on the brand, specially after an intense first shooting in Mallorca. It was great to feel the brand’s pulse directly.
Marketing was divided in two parts: first, creating content with images of crafting, celebrating and living. And, of course, dressing every piece of design with that raw, natural, Mediterranean mood. So we started redesigning the image of the tasting flasks and bottles (the red one, and the special editions); Besides, we worked on their social media, website etc. Second phase was about tactical work, which was going to start after applying the new brand design mood. Meanwhile, enjoying this journey to this beautiful Mediterranean places, people and flavours. Cheers.