We start working with them tracing the brand strategic guidelines. As part of the strategy, we put the focus on its strengths and on what Gin Eva is: Mediterranean, not just a place, but a natural and lively attitude.
Marketing was divided in two parts: first, creating content with images of crafting, celebrating and living. And, of course, dressing every piece of design with that raw, natural, Mediterranean mood. So we started redesigning the image of the tasting flasks and some of the brand’s bottles; besides, we worked on their social media and website.
We also started the Mediterraneanist product collection which includes merch and the launch of a newspaper about life, times, mediterranean and gin and cooking. Second phase was about tactical work, which was going to start after applying the new brand design mood. Meanwhile, enjoying this journey to this beautiful Mediterranean places, people and flavours.
There is no easy road leading to glory
slow@slowartworks.com
t. +34 620 720 851
t. +34 662 121 437
C. Nena Casas 42 bajos
08017 Barcelona
