Being Biotiful is the personal and professional project of Chloé Sucrée. BB offers recipes, tips, and nutrition plans based on seasonal and local vegetables.

The visual identity of Being Biotiful begins with a table: a big blank space full of possibilities. Next to the table, there is a basic and clear logo which includes the signature of the person behind it all (by Chloé Sucrée). This sort of logo leads your attention to everything it contains: the little green dots symbolize the ingredients in her recipes and open a pictorial pathway.