Being Biotiful

Being Biotiful is the personal and professional project of Chloé Sucrée. BB offers recipes, tips, and nutrition plans based on seasonal and local vegetables.

The visual identity of Being Biotiful begins with a table: a big blank space full of possibilities. Next to the table, there is a basic and clear logo which includes the signature of the person behind it all (by Chloé Sucrée). This sort of logo leads your attention to everything it contains: the little green dots symbolize the ingredients in her recipes and open a pictorial pathway.

The brand’s identity grows through Biotiful Stories, short stories that are related to ingredients that Chloé uses and that add value to the brand communication. Similarly, some postcards with recipes were developed that can be given away, the same way that cakes are typically given to your new neighbors.

There is no easy road leading to glory

slow@slowartworks.com
t. +34 620 720 851
t. +34 662 121 437

c/ Francolí 28 local 5, 08006,
Barcelona

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