80plus is a coffee company born with the aim of bringing the specialty coffee to the mainstream. They are constantly developing their own roast profiles, learning, discovering coffees around the world… they are real coffee nerds (in a lovely way).
We worked with them creating a visual identity to work across digital, print and product. From an imagery of science and clearness, expanding the style step by step (special packs, merch, etc) to connect with a huge target.
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