La Noguera is a premium brand of products made with high-quality walnuts. Aiming to place the brand in specialized shops, we developed a brand image centered on typography. Walnuts are represented with a basic circle and a color palette which transmits a traditional sort of elegance. All of this is matches the motto “placer indescriptible” (Indescribable pleasure) and every product has a presentation-like sentence that ties it to the motto and the concept that it expresses. We finished this work with the development of the packaging of the first-line products, which initially established the guidelines for the branding development.