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Client
FOXIZE SCHOOL
Service

logo, naming, video, Brand Building, Graphic Design

At a time when businesses are constantly changing with digital logic and masters’ degrees do not address the needs of many active professionals, some aspects of the education system need to be reinvented. So allow us to present the Foxize embryo, a new proposal for business school!

In March 2012, Fernando de la Rosa explained us his plan for reinventing business studies. Normally, the education on offer with a masters’ degree is rigid, not very efficient and highly expensive. This comes into conflict with the need for new, accessible and updated courses taught by active professionals. Teachers, students and companies are making it clear that a new proposal is needed.

¿So where does it all start?
With a clear definition. The project has two pathways: for teachers, there is an open platform so that any active professional can offer their knowledge in the cities where they live to people who are interested in acquiring new knowledge and skills. And for students: a school of business in which they can update their know-how in business studies using practical applications learnt in workshops with the best professionals in their city. No, we won´t change the world, but we´ll change the people who will be changing the world. We think it’s an ambitious plan, but absolutely necessary

Identity: naming 
Astuteness or cleverness is a key capacity and a necessary virtue in the current climate, especially in the business world. A course in business studies should give students the skills and tools they need to be competitive, and they need to be increasingly astute, “to clever up”. The fox is the iconic figure of astuteness or cleverness. The name of the proposal is an invented word “Foxize” that comes from an invented verb “to clever up”.

Graphic identity
We are rediscovering the imagination of schools with a long tradition: of heraldry, with waxen seals. so we are modernising this aesthetics. We are looking for a rich and timeless logo, with graphic elements that allow us to adapt it to any of the elements involved.

Communication as a key component

The strong point of Foxize, and what makes it different, are the teachers. They are active professionals who have lived experiences making the right moves and learning from their mistakes, and this is what they want to share. Foxize communicates using a series of texts from the workplaces of these professionals. They pass on Foxize values with texts, which you may share or reject, but that are part of the founding document, or manifesto, of the project.

Online presence
A project this complex needs a simple structure to makes its complexity easily accessible. In this first phase we are working on an easy landing: a banner showing the first images of the workplaces of our teacher-professionals, combined with Foxize texts and graphics. An endless banner, a collage upon which we will continue to add words, images, material… Like a long table on which we will place course material.
In the second phase we will work on the site where courses will be found and students can look up contents, consult and seek opinions. We want to present a clear and simple interface, with colour coding to add to its easy operation.

__________________________________________________

FIVE QUESTIONS FOR FERNANDO DE LA ROSA

Slow: This is a project based on a personal concern. We are delighted that you called us to work with you, but we´d like to know why you thought about us.

Fernando: That´s very easy: I´ve worked with you before. I know your ability to invent projects that create meaning beyond just the visual. I think it’s an ability that´s hard to come by.

S: After your stage in seisgrados (sixdegrees) ,you took a variety of paths, you worked on a lot of different things. What would you put under your name on your card?

F:I´m a business developer. I have the capacity to design businesses, the experience to know how to communicate and the ability to sell them. This combination makes me able to develop new business opportunities and today a lot of companies appreciate a complete profile like mine.

S: What’s the best thing that´s happened to you since you started this new stage?

F: First of all I´m a father and that gives a new dimension to your life. Professionally I´m at a sweet moment: I do what I want to do, earn enough money and I have time to dedicate to my family and to write on www.titonet.com. But I know that everything in life is momentary and soon this will change. In the meantime I´m enjoying my luck.

S: 5 songs for starting a great day.

F: The Dreamer – Tallest men on earth
The noose of jah City – King Krule
Wilko – Sunday morning
Everything I Know – Peter Broderick
and of course: Born to run – Bruce Springsteen.

S: People that inspire you?

F: Recently I´ve taken on a lot of idols. There´s an image that has inspired me recently: it’s watching normal people wake up, when they realise that normality doesn´t exist and that they are special. That inspires me.

 

 

Client
FOXIZE SCHOOL
Service

logo, naming, video, Brand Building, Graphic Design

At a time when businesses are constantly changing with digital logic and masters’ degrees do not address the needs of many active professionals, some aspects of the education system need to be reinvented. So allow us to present the Foxize embryo, a new proposal for business school!

In March 2012, Fernando de la Rosa explained us his plan for reinventing business studies. Normally, the education on offer with a masters’ degree is rigid, not very efficient and highly expensive. This comes into conflict with the need for new, accessible and updated courses taught by active professionals. Teachers, students and companies are making it clear that a new proposal is needed.

¿So where does it all start?
With a clear definition. The project has two pathways: for teachers, there is an open platform so that any active professional can offer their knowledge in the cities where they live to people who are interested in acquiring new knowledge and skills. And for students: a school of business in which they can update their know-how in business studies using practical applications learnt in workshops with the best professionals in their city. No, we won´t change the world, but we´ll change the people who will be changing the world. We think it’s an ambitious plan, but absolutely necessary

Identity: naming 
Astuteness or cleverness is a key capacity and a necessary virtue in the current climate, especially in the business world. A course in business studies should give students the skills and tools they need to be competitive, and they need to be increasingly astute, “to clever up”. The fox is the iconic figure of astuteness or cleverness. The name of the proposal is an invented word “Foxize” that comes from an invented verb “to clever up”.

Graphic identity
We are rediscovering the imagination of schools with a long tradition: of heraldry, with waxen seals. so we are modernising this aesthetics. We are looking for a rich and timeless logo, with graphic elements that allow us to adapt it to any of the elements involved.

Communication as a key component

The strong point of Foxize, and what makes it different, are the teachers. They are active professionals who have lived experiences making the right moves and learning from their mistakes, and this is what they want to share. Foxize communicates using a series of texts from the workplaces of these professionals. They pass on Foxize values with texts, which you may share or reject, but that are part of the founding document, or manifesto, of the project.

Online presence
A project this complex needs a simple structure to makes its complexity easily accessible. In this first phase we are working on an easy landing: a banner showing the first images of the workplaces of our teacher-professionals, combined with Foxize texts and graphics. An endless banner, a collage upon which we will continue to add words, images, material… Like a long table on which we will place course material.
In the second phase we will work on the site where courses will be found and students can look up contents, consult and seek opinions. We want to present a clear and simple interface, with colour coding to add to its easy operation.

__________________________________________________

FIVE QUESTIONS FOR FERNANDO DE LA ROSA

Slow: This is a project based on a personal concern. We are delighted that you called us to work with you, but we´d like to know why you thought about us.

Fernando: That´s very easy: I´ve worked with you before. I know your ability to invent projects that create meaning beyond just the visual. I think it’s an ability that´s hard to come by.

S: After your stage in seisgrados (sixdegrees) ,you took a variety of paths, you worked on a lot of different things. What would you put under your name on your card?

F:I´m a business developer. I have the capacity to design businesses, the experience to know how to communicate and the ability to sell them. This combination makes me able to develop new business opportunities and today a lot of companies appreciate a complete profile like mine.

S: What’s the best thing that´s happened to you since you started this new stage?

F: First of all I´m a father and that gives a new dimension to your life. Professionally I´m at a sweet moment: I do what I want to do, earn enough money and I have time to dedicate to my family and to write on www.titonet.com. But I know that everything in life is momentary and soon this will change. In the meantime I´m enjoying my luck.

S: 5 songs for starting a great day.

F: The Dreamer – Tallest men on earth
The noose of jah City – King Krule
Wilko – Sunday morning
Everything I Know – Peter Broderick
and of course: Born to run – Bruce Springsteen.

S: People that inspire you?

F: Recently I´ve taken on a lot of idols. There´s an image that has inspired me recently: it’s watching normal people wake up, when they realise that normality doesn´t exist and that they are special. That inspires me.