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Client
SLOW ARTWORKS
Service

Brand Building, Experience

Slow is an open, flexible and constantly changing project. For this reason, when we began to work on our image we wanted to get an organic, natural, live and changing effect.

A logo? No logo
It is because change and re-invention are part of who we are that we did not want a logo, since we felt that this was a strong commitment/attachment to an image. We believe that slow is slow, it is not a special typography or a particular shape. We wanted to break that rigidity, since it did not go with our essence.

As a result, we asked ourselves: what would happen if we did not have a logo?

Stamps
Ink stamps were our second step.
Since we do not have a fixed image, stamps give us the chance to change, of being flexible.
Besides, as multidirectional as we can be with shapes, it has a stylistic coherence when applied to stamps.
Another aspect that we like of stamps is that these allow each piece to be unique and unrepeatable since they are applied manually: the logo is never in the same position; it is not printed in the same way (ink applies more or less depending on the strength and precision in which the stamp is applied, etc).
Finally, several images and being open to more imply thinking about costs. We cannot be constantly printing materials. And for this, stamps are also a good solution.

Paper
We wanted to strengthen what is alive of multiple imagotypes and the naturalness of stamps, with a matching paper. We spent hours in “Gràfiques Orient” looking and touching papers of many kinds. We finally chose a Japanese paper, very natural, and quite thin, which helps strengthen the organic image we were looking for.

The process

At Slow we think that the process is always part of the result.
For this reason, for us one of the most important moments is when we take ink and paper and, then, we apply the stamps in completely different manners. This is a crafty process which implies some minutes of natural work and of being in touch with some of our basic principles.

 

Client
SLOW ARTWORKS
Service

Brand Building, Experience

Slow is an open, flexible and constantly changing project. For this reason, when we began to work on our image we wanted to get an organic, natural, live and changing effect.

A logo? No logo
It is because change and re-invention are part of who we are that we did not want a logo, since we felt that this was a strong commitment/attachment to an image. We believe that slow is slow, it is not a special typography or a particular shape. We wanted to break that rigidity, since it did not go with our essence.

As a result, we asked ourselves: what would happen if we did not have a logo?

Stamps
Ink stamps were our second step.
Since we do not have a fixed image, stamps give us the chance to change, of being flexible.
Besides, as multidirectional as we can be with shapes, it has a stylistic coherence when applied to stamps.
Another aspect that we like of stamps is that these allow each piece to be unique and unrepeatable since they are applied manually: the logo is never in the same position; it is not printed in the same way (ink applies more or less depending on the strength and precision in which the stamp is applied, etc).
Finally, several images and being open to more imply thinking about costs. We cannot be constantly printing materials. And for this, stamps are also a good solution.

Paper
We wanted to strengthen what is alive of multiple imagotypes and the naturalness of stamps, with a matching paper. We spent hours in “Gràfiques Orient” looking and touching papers of many kinds. We finally chose a Japanese paper, very natural, and quite thin, which helps strengthen the organic image we were looking for.

The process

At Slow we think that the process is always part of the result.
For this reason, for us one of the most important moments is when we take ink and paper and, then, we apply the stamps in completely different manners. This is a crafty process which implies some minutes of natural work and of being in touch with some of our basic principles.